This year’s campaign focuses on diagnosis, encouraging people to reach out for support and advice if they (or their loved ones) are experiencing memory loss.

Alzheimer’s Society research shows that the misconception around memory loss being a sign of normal ageing is the biggest barrier to people seeking a dementia diagnosis.  With the thought provoking line ‘It’s not called getting old, it’s called getting ill’, the organisation aims to motivate those who might be living with undiagnosed dementia to get in touch for guidance.

Also during Dementia Action Week, on 17th May, the Alzheimer’s Society annual conference takes place at the Park Plaza Hotel, Victoria in London with the theme of ‘Diagnosis: what does the future hold?. Some sessions will also be available online.  For more information, visit the event page.

To learn more about Dementia Action Week, and how you can help to spread the word, visit the alzheimers.org.uk.